Re: Ohhhhhhh, maybe I should have posted the link?

He starts with the unique item. Everyone knows you'll make more money with a unique item, but most of us have to resort to a unique sales strategy. The hottest auctions on eBay are things like "I'll tatoo your name wherever you want on my body." Yeah, that's unique, but I'd rather sell a more normal product in a different way.

Then there's a lot of personal experience without much research.

He says you have to have a minimum of 51 listings at a time. Where does this number come from? Oh, he goes on to say that this is based on his profit of $20 per sale. He's a little too into his own thing.

He does offer some good bits of advice such as having a separate site, but he's violating eBay's terms by directly linking to it.

He says sob stories don't sell, but I know they do. I think he tried to fake it and failed. I have to think that eBay is just like the overall Internet, which is just like all marketing: You do your market research, create a targeted ad, and test it on a targeted market. If it works, keep doing it. Otherwise, go back to one of the previous steps depending on how much money you have left :)

Some of the writing just doesn't work. What does the following paragraph mean?

"You should never steal a buyer from another seller. If
you have an exceptionally specialized item it is rarely
appropriate to notify another seller’s runner up bidders
well after their sale closes."

It's rarely appropriate to notify the bidders when?

The technical info is pretty good. You might not have known about image aliasing and artifacts for example. The etiquette is presented well too, and the mechanics of the auction system.

All the stuff about shipping and payment is not really specific to eBay, but that's ok because you need to know that stuff.