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FIB - Scams 101 - Ye Olde Archives
Posted By: Larry Foster <email@example.com> In Response To: How do I drive traffic to my site? (Dave Mauder (eDave))
Saturday, 1 October 2005, at 5:28 a.m.
In Response To: How do I drive traffic to my site? (Dave Mauder (eDave))
Hi, Dave. Ran over and took a look and have a couple suggestions. Hope they are constructive and helpful. In no way are any of these opinions meant to offend.
Here you go in no particular order.
1.Your header-Do you want me to think,right now; think right, now...? I would change the flash or whatever to static text with a short attention grabbing phrase. Maybe the "Thinkright Now!" with a short little 3 or 4 word phrase to grab attention.
2.Your headline. I think it needs to be stronger. Quick ideas that are just off the cuff and would also need to be improved.
a.Discover a fast,easy way...
b.How you can achieve financial freedom and personal success
c.or you can do a pre-head in maybe a H3 tag: you can(bold) have everything you want out of life. (H1)Discover the fast, easy way to achieve personal and financial success then a subhead.
3.Your landing page should have a single purpose and that is to have someone click to product sales page. I would get rid of the adsense, favorite forums or anything that distracts from that purpose.
4.Personalize. Dear Success Seeker, Dear Friend...
5."Some links may open in a new window" Get rid of that phrase altogether. All links should open in a new window.
6.Your free newsletter offer should be stronger. I would put it a subscription box with maybe a light yellow background and make it compelling to subscribe by using a more benefit laden offer. Make it stand out.
Or you could do a popover
7.Benefits. Write your copy to be benefit driven.
8. Tell a story about how the product helped you
9. Believability. "No pain or effort"?
11.The action you want me to take is diluted by too many things on the page and you never really tell me what you want me to do.
12.In general, I think your language could be stronger. You could use bullets to give the benefits.
13. Color. Too many on there.
14. Not sure that I would use 3 column format.
I know how much work and thought goes in to these things and I sure don't want to come across as trashing your site. But it just doesn't "grab me"
To answer some of the questions you asked:
Who is your target market? Is it self improvement, personal development, bizopp seekers looking to improve results....
You may want some on page optimization first. The first thing I would do is some keyword research using Overture's free suggestion tool or some other research tool. Look for the phrases that have lower searches, maybe under 1000 or 2000. Focus in that area and build to that. The self improvement niche is brutal if you focus on the main keywords you probably would never get to the first page of the SE.
Links are off page factors. Here's what I'm doing. I'm building a mininet of sites using a hub and spoke with my landing page being the hub. Each spoke is a content site tightly focused and one way linking to the next site around the wheel and to the hub. The landing page links only to the product. I will start a blog on a separate site and put links to each of the spoke sites.
I would be very, very careful about PPC. You can go broke very fast.
As far as domain names, you can get .info names at registerfly.com for $1.99, cheaper if you buy 50 or more.
As far as ezine ads, I can only say, they wouldn't work very well on me. But they obviously do work.
Dave,nothing I say is meant to be cruel but offered lovingly. I think your site needs some more work.
How to build quality content sites-Limited openings
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