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Re: Setting up a table at fair

Posted By: Margaret MacGillivray <host@thinehost.com>
Wednesday, 13 April 2005, at 9:05 a.m.

In Response To: Setting up a table at fair (Deb)

Hi, Debbie - I like Mel's idea about an awning - it's will let people see you as they approach from any side of the fair. There will probably be banner printers where you can order a custom banner for these events - it makes the stand look much more professional.

I would also recommend finding some bright coloured balloons or flags and attach them so they fly above your stand. Dress the stand well - if you've got any one who's good at window display, have a quick chat to him/her and see if you can get some good tips.

You have to try and find something which will make people remember your stand. Having walked round countless trade fairs, I know that you have to go the extra mile to be noticed and, more importantly, to be remembered. So, with that in mind, how's about an eye-catching floral display or some topiary; or a fancy costume or uniform; a "corporate color scheme" which matches the product's theme; an outsize doll or teddy bear; a dolls house with the product on it .... I'm sure that's a great place to start! This is your stand, you're allowed to be as creative as you like!

Have a leaflet ready with your contact details and a special promotion valid for X days after the event - so that you can build up a mailing list :O

I would agree that you need products there for folks to take away. That's what they're expecting!

I hope that helps.

Margaret

ps, another option would be to share the space with someone, if you don't have enough stock to make a big display. There are pitfalls in doing this, though!

The new site :) - thanks to Wendy for her inspiration

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You'll find great information in this "Read Only" Archive, but remember..... things change.
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