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FIB - Scams 101 - Ye Olde Archives
Posted By: Mike Long In Response To: OH! I think I get it now.... (MaaMaw)
Wednesday, 2 March 2005, at 9:03 a.m.
...and I completely agree with you about most of these sites and how they look.
Even the TE sites I build aren't perfect. In a perfect world, each page would have the exact, pinpoint information that you are looking for.
What I've done, is to make sure that each page has a 300-400 word article on it, covering the general topic. (In other words, if you are searching for information on candles, the page will have a candle article on it.)
The article may not be laser-targeted to the specific search, but it will be targeted to the specific topic.
I also don't build sites of 20,000 pages, like others do. Mine tend to run in the 500-800 page range. Eventually, every TE page will have an article on it that is specific to the exact search. I have 120 articles per month written for me, so in time, I will replace all my TE pages completely. Used in this manner, TE becomes nothing more then a placeholder for future info that will be even more targeted then it is now.
Like I said in my blog, I know TE pages are a lightning rod, and they definitely aren't for everyone. My "ethics" meter tends to run pretty high, and I quit using the product for about 7 months until I could figure out how to use it in a way that I felt would still bring good value to the searcher.
As marketers, I believe we all have to strike a balance between maximizing our earning potential, and operating our business in a way that allows us to be able to go to sleep at night with a clear conscience.
Everyone is different of course, but for myself at least, I've found a way to do that. As long as these kinds of sites still show up in the search engines, and as long as people are going to continue to purchase and use this type of software, then the least I can do is try to help people use it in a way that will ultimately be helpful and useful to others.
Thanks for the podium MaaMaw. :-)
~Mike
If you're interested in learning more...sign up for my free blog.
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