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FIB - Scams 101 - Ye Olde Archives
Posted By: James Albert
Sunday, 20 February 2005, at 1:43 a.m.
Just wanted to comment on the apparent outrage a few threads back, regarding Corey Rudl's super-high-priced mentoring deal. There seemed to be a perception that he was becoming a scammer. Apparently because of the outrageously high price he's charging for "lucky few that qualify."
But one thing appears to have been forgoten...
Corey Rudl and other big name marketers are still MARKETERS. And being a marketer means that you always try to upsell, cross-sell, and work the back end.
And if possible, you have a BIG TICKET offer.
Why? Because big-ticket offers can be very profitable. And because there will always be a certain small portion of your customers that not only can afford the big ticket offer, but WANT it...bad!
So go ahead and give it to 'em. You certainly don't expect most of your customers to purchase it. Just a few within that certain group.
That's why almost every big name marketer without fail has SOME type of big ticket product offer. Even if their big-ticket offer is very similar to the next guy's or gal's. It doesn't matter.
So the fact that Corey Rudl may be charging an outrageous amount money to "mentor" a select group of people, doesn't surprise me. And it certainly doesn't make him a scammer. Haven't Yanik Silver, Michael Green, and other internet marketer's used a similar model? And way before that, weren't guys like Mark Nolan and Dan Kennedy doing the same thing offline?.
Hardly a scam! More like trying to squeeze the most from their customer universe.
The key thing is, if you're not one of those "special" big-ticket purchasers, just ignore the high-priced product offer. You don't need it.
You can still continue to buy the regular priced product and benefit from it. And leave the big-ticket package for the guys and gals with the deep pockets.
Well, that at least is my two-cents. How do YOU see it???
Best wishes,
James
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