Not really...

Hi MaaMaw,

You can improve the CTR of the AdSense links on your web pages by
making changes to how and where you display them.

Now if you have a theme based website, dogs.com, that targets "dog"
keywords with your content, and let us say that dog keywords don't
pay very well through AdSense clicks, then the only way you can make
more money is to improve the CTR and get more traffic.

In that situation it is going to be hard to target high paying keywords
unless there are some that deal with dogs, but I don't think there are.

Now it will be hard to build a web page on your dog website that targets
Mesothelioma, which happens to go for $45.13 on Overture for the top bid.

You can use the free Overture keyword bid tool to check the prices on
any keyword. http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/

Now Google doesn't have a tool like Overture does, but I have to guess
the bids are in the same range. Of course I can always drop the keyword
Mesothelioma into one of my AdWord campaigns and see what the estimated
bid is for it there, but that takes too much time and the Overture bid
is all I really need to know.

So you have a couple of options. If you have a generic sounding domain
name that realty doesn't target a niche market, maybe a portal site, then
you could build a web page with content that targets Mesothelioma.

Or your second option is to build a new, theme based website that targets
a niche of these expensive keywords, like Mesothelioma, cancer -- asbestos,
etc.

Now of those two options, I think the theme based website will produce
a much higher payout on clicks of your AdSense links since Google uses
SmartPricing technology to determine your page's value as it relates to
the keywords. So I'm guessing AdSense clicks on a theme based website
will be worth a lot more than AdSense clicks on a web page that is part
of a website that doesn't deal exclusively with Mesothelioma.

I may be wrong on my explanation on SmartPricing, but if I was running
Google algorithms, that is how I would do it.

Regardless of which option you use, you will have to deliver a lot of traffic
to your web pages in order to make this very profitable. Free search
engine placement takes too long and from what I hear, Google has made
some changes that basically penalizes new sites, which means that it
now takes longer to get to the top of the search engine. From what I
understand, Google is doing this because of all the people who are
buying lots of domains and linking them in order to improve their Google
rankings.

So the best way right now is to pay for traffic and direct them to your
web pages that are optimized for high paying keywords with AdSense
ads that are also optimized for the highest possible CTR.

Right now that traffic can be purchased very cheaply, but as more people
catch on it will get more expensive. Basically what happened with AdWords.
In the "early" times there wasn't much competition and you could buy
many keywords cheaply, but now their is a lot of competition and many
keywords are expensive.

I hope that answers your questions.

Best regards,
Barry Stein

> I'm not arguing -- especially since you're making decent money with it --
> but I don't quite understand.

> I thought the point was for Google ads to complement your site -- not for
> your site to complement the Google ads (I'm talking AdSense, not Adwords).

> If you have web pages that are working, is it a good plan to change them
> to attract certain ads?

> Or do you make special pages just for that purpose??

> Luv,