Re: Michael Masterson Accelerated Program For Six-Figure Copywriting

Hiya!

Yes, the course is the real thing. As a matter of fact I just bought it myself and received it last week. I haven't done much with it, but I did scan the whole thing (I paid for it all at once and didn't do the installment plan, so I received the full course) and I've already begun the first lesson.

There are many types of writing you can do as a freelancer to make good money. Business writing comes to mind. You can write manuals, brochures, business (and sales) letters, pamphlets, publicity material, etc.

Michael Masterson's course teaches you specifically how to write direct mail sales letters. Basically, these are the types of letters you'd classify as "junk mail." Direct marketing is a HUGE industry and there is definitely a lot of money to be made. Companies will pay a lot of money to a writer who can produce a letter that will pull in the $$$ for them. In addition, you can also command royalties on the letters you write. So long as the company is still using your letter (no matter how long ago you wrote it), you'll receive a passive income stream from it (provided your contract with them specifies this).

Writing direct mail sales letters is basically selling in print. If you have little to no knowledge of writing direct mail, I'd first see if that type of writing might interest you. Go to your local library or bookstore and pick up a copy of Dan Kennedy's book The Ultimate Sales Letter. It's the best book on the subject ever written and sells for something like $12. It's a small book you can read in an afternoon and is very easy to read.

Start collecting all of the junk mail you receive. Save it and study it. If you think you might like to write that type of thing, you'd do well to enroll in the course. (If not, you've just saved yourself $500.) If the hard-sell credit card offers you receive turn you off, remember that you can choose which industry(ies) you like to work in. The field is wide open and as I said, there's a LOT of money to be made.

If this type of writing doesn't interest you, you might try business writing -- business letters, brochures, product packaging, manuals, Web site copy, annual reports, newsletters, ghostwritten articles, ghostwritten speeches, etc. These projects aren't specifically geared to sales, but there's demand in the marketplace for it. If this interests you, pick up a copy of Secrets of a Freelance Writer by Bob Bly and The $100,000 Writer by Nancy Flynn. Both books detail the types of projects available, typical fees various projects pay, etc.

In either case, these types of projects are "writing for hire." You name will never appear on any piece you write. Some writers are comfortable with that, some aren't. But business writing is business writing. It's NOT a literary endeavor.

Good luck!