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FIB - Scams 101 - Ye Olde Archives
Posted By: Richard Fentiman <richard@yesforfamilies.com> In Response To: Re: Update on Loyalty Cards. (JC)
Tuesday, 9 November 2004, at 10:02 a.m.
Greetings,
you asked
> Richard, mind giving us some details on how you approached pizza places
> with this idea? How did you convince them to go along?
My response
First I live in a town of about 200,000. I simply walked into the pizza hut and asked to talk to the manager. I asked him who would I talk to about Pizza Cards.
He told me where to go in town.
As a note --in smaller communities--it would more than likely be the manager of the local store.
Next Day I went to the appointed place walked in and ask to speak to the person I had been referred to.
I told him that I wanted to do loyalty cards and I had a sample which did not hurt any--
We talked a bit. Funny thing he was woried about forgeries. If you look at my site it does not show the color but the front of the card is gold with black print and that is hardeer to just photo copy.
I had him sign an agreement.
My suggestion is to find a NFPO and ask them first if they would be interested in doing this--using the brochure. Thus I have a "client" ready and waiting when I go and talk to him.
I do not do plastic I use a good grade of business cards. I explained to him that I had noticed that the plastic which lasts a very long time for sure but that it was hard for his help to mark off when it had been used. You almost have to have a punch and most of the pizza hut help have no idea where there is one or even if they have one.
However, they all have a pencil or pen and it is easy to fill in the blank.
Hope this helps.
This is really good for the Pizza hut in this case as it is free advertising and they do make money on this and they end up with some new customers.
Hope this helps
Richard Fentiman
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